Professional Staging

As a listing client, you have the option for us to stage your home professionally. Our staging is beautiful and compelling to Buyers — absolutely and honestly the best I’ve seen on the market. And, because we have the listing, we can offer you this staging at reduced price! We often charge 50% less than competitor staging companies, and the quality is better. Take a look below at the unique looks we’ve provided for clients in the past:

HIgh-Quality media

Expect me to market your home with beautiful visual presentation and attention to detail. When a potential buyer scrolls by your home on a webpage or on the MLS, my job is to make sure it catches their eye.  Any strong listing starts with incredible photos.  So, I hire professional photographers at my own expense, because the result is a faster sale and a higher sale price.

Examples of our listing photos:

These photos are also used for presenting the house on the web, in videos, and in printed materials designed to market the home.  Basically, regardless of the direction that the buyers approach the property from, their first impression will be of the home in its best light.

Drone Photography/Video

On certain listings, I also take advantage of drone technology to showcase the home in its environment.  If your home is located in a historic neighborhood, near the water, or in a beautiful natural setting, these photos can really make the difference.  As you can see in the thumbnails below, this approach offers lots of unique and interesting perspectives for potential homebuyers, as well as options for homesellers to show off the benefits of their properties that would otherwise be hard to visualize.

Video presentations

Each listing also receives a video introduction designed to build interest in the home.  This clip is linked to the MLS listing and attached to much of the Internet advertising that is done for your home.  I especially use them to advertise your home on Facebook, including on classified pages popular with Spanish-speaking and Portuguese-speaking communities in Florida.  You can view an example here, and check out more on our YouTube channel:

Custom written descriptions

Finally, each listing gets a custom written description tailored to the particular strengths of your property.  It goes far beyond the typical entry that simply lists the features of the home with an added "Seller motivated!" or "Must see!".  I try to place the reader inside the home and sell them on the lifestyle they can have as a result.  This description is important, as it automatically transfers from the MLS entry to all of the various websites that sell real estate.  If the description turns potential buyers off, that effect will spread to everywhere the property is featured online.

LEVERAGE

Open houses

Some say open houses are out-dated.  I say they work.  Very, very often, a home sells to the friends or family of a neighbor, perhaps someone who's moving into town, or been waiting for the right home to pop up next to their loved one's property.  As a result, when you list with me, I make sure your neighbors know about your home.  This is done with printed materials (post cards, letters, fliers, etc.), an eye-catching "For Sale" sign in the yard, and sometimes even old-fashioned door-knocking.  It's all designed to get potential buyers in the door.

On the day of the Open House, my mission is to present the home professionally and give the people an opportunity to stop, have a snack, and talk about what their needs are in a home.  I also gather contact information to follow up with each visitor in case there's any interest.

Internet Advertising

When I take on your listing, I'm placing a bet on the fact that we can get your home sold.  One of my biggest expenditures is the advertising of your property on the Internet.  I try to reach buyers where they are, paying to feature your home on places like Zillow, Facebook, YouTube, Google, and so on.  Because the overwhelming majority of buyers start their property search online, I do what I can to reach them there.  Moreover, I am not just blanket marketing anyone and everyone.  The platforms I use allow us to specifically target consumers more likely to be interested in your home.

Reaching the LATINO/brazilian community

In Florida, it's important to reach out to Spanish and Portuguese speakers.  We especially have many connections with Orlando's large Brazilian community.  As a fluent speaker of both languages, I do what I can to bring your property to them as well.  And, this facet of the marketing is not to be underestimated!  From cash-purchasing investors to recent immigrants restarting their lives in America, many, many Central and South Americans are buying homes in the areas of Tampa and Orlando.  Not many real estate agents, however, can tap into that pool of buyers for you.  I will.

Professionalism

If I had a dollar for every time we heard a real estate agent accused of incompetence or laziness, I'd have no need to work at all.  Personally, I never want accusations of that sort leveled against me.  Calls, texts, and emails are returned as soon as possible.  Each listing is treated with attention and care.  I also make the effort to keep you constantly in the loop regarding what's going on, so you never have to wonder.

Please don't take my word for it alone.  Feel free to read my reviews on Zillow.com to see what previous clients have had to say about my services.  I currently have a 5/5 star rating based on 40+ reviews from previous clients.